![]() ![]() Enabling companies to pay a fee to reduce other people's emissions - rather than forcing them to address their own contribution to climate-warming pollution - has also made carbon credits a big business. Advocates argue that the credits are a key tool to get money to projects that play a critical role in fighting climate change, like protecting forests from logging. The idea, which emerged in the 1990s, is that companies can pay to "offset" their own carbon emissions by purchasing credits, which are then used to reduce emissions or store carbon elsewhere in the world. But many companies seem more interested in opportunities to say they're heading toward net zero without doing the hard work of actually decarbonizing their operations.Įnter carbon credits. Sometimes that involves making changes to the way they do business. Climate-change red herringĪfter decades of delay, the worsening climate reality is finally forcing many of the world's largest corporations to respond with commitments to reduce their emissions. But it's hard not to see Flowcarbon as an attempt to use the largely unregulated crypto ecosystem to profit off a booming industry - one that has its own dubious connection to actually helping stop climate disaster. They're calling it the Goddess Nature Token.įlowcarbon claims its crypto token will help fund more projects aimed at decarbonizing the world and fighting the climate crisis. Neumann and his wife, Rebekah, are cofounders of Flowcarbon, a company that aims to tackle the climate crisis by promising to "create democratized access to offsets and incentivize high impact climate change mitigation projects." Translation: The company plans to sell a cryptocurrency backed by carbon credits. And this time he wants to help save the world - or at least that's what he wants us to believe. Now, after burning through billions of dollars and getting booted from the company he founded, Neumann is back. You may also remember when his tower of cards finally collapsed in 2019 as WeWork was trying to go public. You may remember Adam Neumann, the WeWork cofounder who built a personality cult and promised to "elevate the world's consciousness" through office rentals. ![]() ![]() Account icon An icon in the shape of a person's head and shoulders. ![]()
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